branch Terms and Conditions

Digital participation at Modern Art Oxford

Modern Art Oxford is an organisation with participation and inclusion at the heart of its digital programming. Because of this, we regularly work with our audiences to share and create world-class digital content. Creative content we might share through digital participation projects like branch includes; text, images, films/videos, and audio.

Digital participation in branch

There are a number of ways individuals can participate in branch, from submitting a ‘what if’ or a story, to commenting on a post or simply exploring online. 

This policy only relates to making a text-based ‘what if?’ or ‘story’ submission to branch. Although there are a total of eight participation forms in this artwork, there are two main ways people will be invited to make their text-based submission to branch as outlined below:

1. Submitting a ‘what if?’ via a submission form on the Modern Art Oxford website

2. Submitting a story via a submission form on the Modern Art Oxford website

By submitting to branch you are agreeing to the terms and conditions as laid out here. 

Agreement for branch participants:


By submitting to branch and agreeing to these terms and conditions, you:

  • Confirm that you have read these terms and conditions before making your submission;
  • Confirm that you have read and consent to the terms in our Privacy Policy; 
  • Confirm that you are the sole owner of the content in your submission OR, if you are submitting on behalf of someone else, have provided proven consent from the person who created the work;
  • Confirm that you have acknowledged and agree to our terms regarding the naming or releasing of identities as outlined in the following question on each branch submission form: “If you’d like to be publicly credited as the author, let us know how to credit you here. Please note that by filling in this section of the form you are consenting to have these details shared with your submission, both on the Modern Art Oxford website and Instagram.’
  • Notify us and provide proven parental/guardian consent if you are submitting as a person under the age of 16;
  • Respond to any requests we might have to share your submission with third parties (excluding the stated third party digital platforms outlined in section 5);
  • Respond to any future requests we might have to present your submission in other formats (e.g. in the physical gallery spaces).

Information about how branch participation will be shared publicly

branch is a project that takes place on the Modern Art Oxford website and Instagram. Therefore, by agreeing to participate in branch, you are consenting for us to share your submission publicly on the gallery’s website and Instagram. If you do not consent to have your work shared in this way, we kindly ask you not to take part in the project.

On each branch submission form on our website, you are required to make some decisions about whether you would like to be credited publicly against your submission, and what that credit will be. By leaving this section of the form blank, or specifying ‘anonymous,’ you are opting out of being publicly credited and no crediting information will appear.
You always reserve the right to ask us to remove or change your ‘what if’ or change your sharing preferences at any time. To request this, please email 

branch is a project led by digital storyteller and game designer, Mel Frances. Because branch is interested in how stories can be shaped through artistic collaboration, Mel Frances may respond to, or shape submissions to branch. The details and terms of this are outlined below:

Story submissions

Because branch is interested in interactive storytelling, part of this project involves transforming some story submissions into an interactive format. This artistic process is carried out by digital storyteller, game designer and branch creator, Mel Frances using an open-source game making software called Twine. These interactive stories are formatted through ‘branching narratives,’ so story submissions will look and feel a little different, for example it may now include moments of playable interaction, such as choices people can click on. By submitting your story to branch, you are consenting to have it made interactive. If you are not happy to have your story dealt with in this way as part of branch, we kindly suggest that you do not take part.

‘What if?’ submissions

‘What if’ submissions invite everyone to imagine a world where things are different. We’ll keep all submissions as close as possible to what was originally intended, although there may be some circumstances when we may slightly edit your ‘what if,’ for example if it’s very long or if it uses problematic types of language (please see Content rules and restrictions section below). Because we want your ‘what if’ to engage as wide an audience as possible, we may also edit your words to make them simpler or change the structure for clarity. Because branch is also interested in how stories can be shaped by collaboration, others will be offered a chance to respond to each ‘what if’. This naturally means the intention of a ‘what if’ may change depending on who engages with it. By submitting to branch, you are consenting to have others respond to your words creatively, such as with a story or a comment. If you are not happy for other people to respond to your ‘what if’ as part of branch, we kindly suggest that you do not take part.

You can expect your submission to be shared between 2-5 working days following your submission, or longer depending on the volume of submissions we receive. 

We’ll strive to share as many submissions as possible. However, due to this project involving hands-on artistic creation behind the scenes, making a submission does not guarantee inclusion in this project. 
We think you will be pleased with how your ‘what if’ or story appears as part of branch, but we recognise that there could be a circumstance where you may request for us to remove it. To opt out of branch participation and have your submission removed, please email and we will take action as soon as we can.

Data protection, copyright and third party platforms

Data protection: 

Modern Art Oxford is registered under the terms of the 1998 Data Protection Act and complies with the General Data Protection Regulation (GDPR). All information submitted will be stored securely. Please read our Privacy, Security and Cookie Notice for full details.

Third party platforms:

Modern Art Oxford uses several third party platforms to share and promote branch, including Instagram, Facebook and Twitter. Therefore, by participating in the project you are allowing Modern Art Oxford to share your submission on these platforms. 

Modern Art Oxford’s third party image sharing platforms and their Terms of Service are: 


By taking part in branch, you are consenting to Modern Art Oxford’s content copyright policies as outlined below. 

All copyright, trade marks, design rights, patents and other intellectual property rights (registered and unregistered) held within Modern Art Oxford’s content remains the property of the gallery and its licensors (which includes participants and other users). 

As a creative organisation, in certain prescribed circumstances (including branch) individuals may adapt, alter or create a derivative work from Modern Art Oxford digital content for your own personal, non-commercial use, with the prior written permission of Modern Art Oxford and the holder of that digital content.

Individuals may not copy, reproduce, republish, disassemble, decompile, reverse engineer, download, post, broadcast, transmit, make available to the public, or otherwise use Modern Art Oxford’s digital content in any way except for their own personal, non-commercial use. For more information about what constitutes commercial and non-commercial use, please refer to our Images Policy.

Content rules and restrictions 

Modern Art Oxford shares digital content for its audience’s enjoyment and education. As an organisation, we reserve the right to disallow, remove, edit or report content submitted to branch that is deemed objectionable, offensive, or unlawful. 

This includes, but is not limited to, content that is abusive, threatening, harassing, defamatory, ageist, sexist, homophobic, transphobic, ableist, or racist. Content that is intended to promote or incite violence will not be tolerated and, if deemed unlawful, could lead to further action.

The organisation leads on professionally handling any online comments or feedback associated with the imagery, including general comment responses, answering questions or, if necessary, comment removal. Modern Art Oxford does not remove comment or opinion unless it is deemed offensive, unlawful or triggering to others.